Biotech Marketing Crash Course - Pharmaceutical Executive


Biotech Marketing Crash Course

Pharmaceutical Executive

Audrey Erbes
Finally...some formalized instruction in biotech marketing. Audrey Erbes, PhD, a 25-year marketing and business development veteran, designed and will teach the first crash course on that subject this spring. The two-day seminar, held at the University of California (UC) at Berkeley, will focus on marketing in the phases of bioscience product development:

  • strategic marketing and planning
  • marketing research
  • business development and licensing
  • product promotion sales.

A second course, hosted by UC Santa Cruz, will be more tactical and will focus on market research methodologies, development of marketing strategy, product positioning, and marketing programs.


blog comments powered by Disqus

Click here