Strategy and tactics for sponsors and providers of medical education, with a focus on new technology, compliance, and metrics.
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April 1, 2011
By:
William Looney
Canada's Russell Williams, of Rx&D, talks about the impact of US health reform on his role as chief spokesman for the country's R&D industry
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March 1, 2011
New research shows that gauging the mind of the clinician is crucial to timely uptake of the new diagnostic tools offered by the genomic revolution
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September 1, 2010
By:
Marylyn Donahue
Physician meetings drive prescribing behavior, but what are the meetings doctors prefer, and who are they listening to?
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April 1, 2010
Industry needs an effective, unbiased method for funding medical education.
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May 1, 2008
A call to embrace cultural differences and translate knowledge into action
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November 1, 2007
By:
Tammy Prouty
Most people exhibit characteristics of both visual and verbal learning styles and learn most effectively when information is presented through a combination of the two
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September 1, 2007
By:
Marylyn Donahue
Go with the tools that make money, save money, or improve your audience's interaction with your product and your corporate brand.
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September 1, 2007
By:
Marylyn Donahue
When it comes to pharma, arguably the most scrutinized industry in the world, meeting planning takes on a whole new importance. With so much at stake, it is imperative for the planners of medical meetings to know the ropes, especially in terms of understanding government-and industry-imposed regulations. How then do you make sure the third-party planners you hire know what they're doing?
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