Trends, tips, technology, and venues for effective, compliant meetings.
September 3, 2008
By:
Marylyn Donahue
What effect is the new regulatory environment having on medical meetings, and what does it mean for their future health?
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September 3, 2008
By:
Robert E. Batte, Innovative Strategic Communications
A strange silence prevades the exhibition floors of healthcare conventions. Is the current regulatory environment preventing the exchange of scientific information? And what can you, as an exhibitor, do about it?
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September 3, 2008
By:
Marylyn Donahue
Enticing, engaging, and a magnet for collecting data, interactive exhibits are perfectly suited for pharmaceutical marketing. And while they will never take the place of a sales rep, the purpose is to keep everyone on message and to educate in the process
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September 3, 2008
By:
Elio Evangelista, Cutting Edge Information
Physcians are balking at attending meetings—a result of one of many regulatory challenges industry meetings planners are besieged with on a weekly basis. A new report reveals what pharmaceutical companies are doing about it.
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April 3, 2008
By:
Marylyn Donahue
Meetings are the last area of unmanaged spend. In respose, Pharma is managing more and spending less
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April 3, 2008
By:
Bruce Morgan
Meetings management programs applied globally can get lost in translation. But Pfizer, Lily, and GlaxoSmithKline are making theirs a success. Here's why.
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April 3, 2008
By:
Bill Cooney
E-meetings may be cost-effective, but let's face it, they're often dull. Here are 8 ways to wake them up
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