Meetings Articles - Pharmaceutical Executive

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Meetings Articles
Trends, tips, technology, and venues for effective, compliant meetings.

Introduction: Physician Meetings: Checking For A Pulse

September 3, 2008

What effect is the new regulatory environment having on medical meetings, and what does it mean for their future health?

Like-minded Physicians Influence Each Other

September 3, 2008

Be it a dinner meeting, lunch-and-learn, or teleconference, successful marketing of a brand depends on maximizing peer interaction among professionals

Global Meeting Mangement In An Age Of Compliance

September 3, 2008

Physcians are balking at attending meetings—a result of one of many regulatory challenges industry meetings planners are besieged with on a weekly basis. A new report reveals what pharmaceutical companies are doing about it.

A Meeting Planner's Point of View

September 3, 2008

Designed to rein in the relationship between sales reps and doctors, PhRMA's new, revised code may end up having an adverse effect on clinical trials

How To Blend Science and Promotion at a Heathcare Exhibit

September 3, 2008

A strange silence prevades the exhibition floors of healthcare conventions. Is the current regulatory environment preventing the exchange of scientific information? And what can you, as an exhibitor, do about it?

Interacting With Interactives

September 3, 2008

Enticing, engaging, and a magnet for collecting data, interactive exhibits are perfectly suited for pharmaceutical marketing. And while they will never take the place of a sales rep, the purpose is to keep everyone on message and to educate in the process

They Do Things Differently Over There: Meetings Management Without Borders

April 3, 2008

Meetings management programs applied globally can get lost in translation. But Pfizer, Lily, and GlaxoSmithKline are making theirs a success. Here's why.

How to Lose the E-Snooze

April 3, 2008

E-meetings may be cost-effective, but let's face it, they're often dull. Here are 8 ways to wake them up

Being Pharma Fluent

April 3, 2008

Pharma meetings aren't like other meetings. Executives and staff at KSL properties are trained to find out what makes them different and how to comply.

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