Noteworthy - Pharmaceutical Executive

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Noteworthy

Prizing the Eye : Brent Saunders, CEO Bausch + Lomb

February 1, 2012

Bausch + Lomb CEO Brent Saunders refocuses on the customer.

Brand Success: It's Not Serendipity

February 1, 2012

A new generation of products for inflammatory disease is coming forward, promising better promise and possibly a cure.

Introducing the 'Chief Patient Officer'

February 1, 2012

Now is the time for pharma companies to appoint a Chief Patient Officer, a new position designed to build an accord around patient trust.

Brand of the Year: Humira

February 1, 2012

Rich data on the clinical side, combined with flexible marketing and outreach to payers, have pushed Humira to the top ranks of powerhouse drugs...

iPad Apps: Are You Content with your Content?

January 1, 2012

Pharma has become unusually quick to strike embrace the iPad. But the industry's inherent conservatism means it has some way to go to fully milk the device's potential.

Pharma 2012: Hard Times Before the Harvest

January 1, 2012

The challenge for 2012 is that many new treatments may not complete the move from 'bench to bedside' in time to plug the yawning revenue gap.

European Pharma to Surge Ahead Of US?

January 1, 2012

The next two years may see a shake up in the world's current top pharmaceutical companies, with Pfizer likely to be the only US firm to remain in the top five by sales.

Emerging Markets: Bridging the Cancer Divide

January 1, 2012

William Looney looks at how Big Pharma is attempting to bridge the emerging markets' widening cancer divide.

The Pro-Patient Cometh

January 1, 2012

How can pharma embrace and interact with increasingly informed and demanding patients to bring positive outcomes for all?

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