Publication planning, targeting messages to physicians and other professionals, segmentation, and much more.
February 1, 2012
By:Ben Comer
Pharm Exec's Brand of the Year: Abbott's Humira
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January 1, 2012
By:Bill Drummy
It's a disturbing irony: In an industry whose entire economic value is founded on its ability to innovate, why is there so much discomfort with the risk required for innovation. Where did the courage to innovate go?
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 | November 1, 2011
By:Al Topin
Saving the agency/client relationship begins first with the people involved and defining accountability on both sides
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November 1, 2011
By:Bill Drummy
The bigger the company, the thicker the sclerosis, the more they need to suck out the fat
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September 1, 2011
By:Bill Drummy
Keeping your finger on the pulse of consumers leads to better, more actionable insights—and better results.
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 | July 1, 2011
By:Al Topin
EAB Member Al Topin delivers 10 questions that should drive your brand-building marketing program.
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July 1, 2011
By:Bronwen Clark, Ellen Cabacungan
If you can learn to understand patient and physician behavior, you are well on your way to strengthening the position of your product
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 | May 1, 2011
By:Al Topin
Why is building a successful marketing program so difficult? It should be simple, if your product is worth marketing.
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 | January 1, 2011
By:Eric Boothe
Incorporating the proper blend of media into your marketing initiatives will help to increase the flexibility and success of your campaigns
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