Professional Marketing - Pharmaceutical Executive

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Professional Marketing
Publication planning, targeting messages to physicians and other professionals, segmentation, and much more.

Pharm Exec Ad Stars 2012

April 1, 2012

This year's Ad Stars embrace creativity through the eyes of the patients. Ben Comer and Jennifer Ringler report.

Judging a Pill by its Cover

March 1, 2012

Pharmaceutical trade dres is an effective marketing tool that helps boost product recognition for consumers. It's worth protecting.

The (Life) Science of Digital Connections

March 1, 2012

Making real connections that resonate with audiences in a digital world is a fine art, especially in the heavily regulated world of Big Pharma

Best to Market

February 1, 2012

Pharm Exec's Brand of the Year: Abbott's Humira

Innovation: Why is Pharma Scared to Death?

January 1, 2012

It's a disturbing irony: In an industry whose entire economic value is founded on its ability to innovate, why is there so much discomfort with the risk required for innovation. Where did the courage to innovate go?

Agency Assignments: Managing the Hidden Costs

November 1, 2011

Saving the agency/client relationship begins first with the people involved and defining accountability on both sides

Pharma's Visit to the Plastic Surgeon

November 1, 2011

The bigger the company, the thicker the sclerosis, the more they need to suck out the fat

Turning the Ins and Outs of Marketing Inside-Out

September 1, 2011

Keeping your finger on the pulse of consumers leads to better, more actionable insights—and better results.

New Ways to Gain New Brand Insights

July 1, 2011

If you can learn to understand patient and physician behavior, you are well on your way to strengthening the position of your product

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