Selling to physicians, other prescribers, and managed care: Sales techniques, metrics, compliance, sales-force effectiveness.
April 29, 2009
By:
Brittany Agro
American Society of Hypertension to launch new education program that grants sales reps hypertension accreditation after rigorous training.
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February 18, 2009
By:
Brittany Agro
SK&A released grim news last week - nearly two-thirds of sales reps are either banned or forced to make an appointment before they can set foot in a doctor?s office.
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February 4, 2009
By:
George Koroneos, Online Content & News Editor
Pharma companies are trimming their bloated sales forces by the hundreds. Eyeballing a golden opportunity, Publicis has aligned its independent communications and sales shops under one umbrella, giving pharma a one-stop-shop for filling in sales gaps. Pharm Exec talks to Publicis? Betsy Lane to learn more.
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January 21, 2009
By:
George Koroneos, Online Content & News Editor
Rumors is that Pfizer will lay off a third of its sales force. It's still up in the air, but analysts predict that the truth may not be far from the speculation.
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December 17, 2008
By:
George Koroneos, Online Content & News Editor
New study shows that physicians aren't as opposed to sales rep visits as some might think. However, a growing number of docs are becoming fans of rep meetings in conjunction with some form of electronic detailing.
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December 10, 2008
By:
George Koroneos, Online Content & News Editor
In advance of Lipitor's looming 2011 patent expiry, Cigna has moved the popular cholesterol drug to preferred status to help defray the cost to patients and make it easier for them to move to the generic when Lipitor officially goes off patent.
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November 5, 2008
By:
George Koroneos, Online Content & News Editor
The global pharma market is expected to grow about 5 percent in 2009. The Winners: emerging markets and specialty drugs. The losers: the United States market and primary care drugs.
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