Strategy Articles - Pharmaceutical Executive


Strategy Articles
The art and science of running a successful pharmaceutical company.

Reading the "Risk Radar"

May 6, 2009

Pharm Exec Europe's Gerhard Symons speaks to Andrew Jones, a senior pharmaceutical analyst with the firm, about the value of introducing a "risk radar" to your organization.

Deborah Dunsire: Woman of the Year

April 1, 2009

From her start as a physician working in apartheid-era South Africa to the dramatic turnaround and takeover of Millennium, Deborah Dunsire has lived a life that has defied all expectations.

Merck Serono: A Few Words With Elmar Schnee

April 1, 2009

"Best Pharma not Big Pharma" is Merck Serono head Elmar Schnee's business philosophy. He tells Pharm Exec Europe how the Swiss-based company aims to achieve that goal, and points out the current political obstacles.

Attack of the Monster Merger

March 1, 2009

Just when you thought it was safe to go back into M&A, the mega merger returns. What's right about Pfizer-Wyeth, and what's scary.

Fifth Annual Press Audit: Safety in the Spotlight

March 1, 2009

Reporters pass on the typical litany of lightning-rod issues and instead devote more than three-quarters of all coverage in 2008 to drug safety—and the regulators who enforce it.

King Pharma Purges 22 Percent of its Workforce

February 4, 2009

Facing patent expiry for one of its top drugs and an overabundance of sales staff due to recent acquisitions, King announced that it would eliminate 760 jobs.

Brand of the Year: Crestor

February 1, 2009

For aiming to be a game-changer in cardiovascular disease, we recognize comeback kid Crestor as the year's No. 1. Plus three fine finalists.

Vaccines for All

February 1, 2009

The world is suffering. But just over the horizon is a new access equation that could speed innovative vaccines to where they're needed most.

Stream Power

February 1, 2009

Convert future revenue into present value with alternative approaches to access capital.


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