Successful Product Manager's Handbook - Pharmaceutical Executive

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Successful Product Manager's Handbook

Guide to Skillful Communication

March 3, 2009

Being able to effectively communicate is a crucial part of a product manager's job, especially in pharma. Here are some tips on how to do it

Practicing Safe Social Marketing: Six Steps To Online Engagement

March 3, 2009

Pharma deems social media as too vulnerable to regulations to be an effective marketing tool, but that doesn't mean they can't engage in ways more suitable

Brand Launching in The Perfect Storm

March 3, 2009

In bad weather, the intuitive response is to batten down the hatches, but it also might be the worst approach when trying to float something new

Introduction: Pharma's New Action Heroes

March 3, 2009

Product managers are key figures as maintaining a winning portfolio becomes a lot harder, more complex, and vastly more important

Doing Your Product Launch Right the First Time Out

March 3, 2008

A PMO can help drive a new-product launch to goal

Defusing the Time Bomb

March 3, 2008

Just because you're losing ground to generics doesn't mean you should put your head in the sand. Act before it's too late.

First Step in Gaining Insight

March 3, 2008

The goal is to know and understand your customer so well that the product sells itself

Introduction: Getting Your Act Together

March 3, 2008

What will it take for pharma to move away from seat-of-your-pants training for product managers?

Coupons, Vouchers, and Adjudicated-Debit Cards: How Is A Brand Manager To Decide?

March 3, 2008

Each tactic has its advantage, but one is tech savvy and just might make filling scrips a lot more desirable for customers

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