March 3, 2009
Being able to effectively communicate is a crucial part of a product manager's job, especially in pharma. Here are some tips on how to do it
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March 3, 2009
Pharma deems social media as too vulnerable to regulations to be an effective marketing tool, but that doesn't mean they can't engage in ways more suitable
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March 3, 2009
In bad weather, the intuitive response is to batten down the hatches, but it also might be the worst approach when trying to float something new
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March 3, 2009
By:
Marylyn Donahue
Product managers are key figures as maintaining a winning portfolio becomes a lot harder, more complex, and vastly more important
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March 3, 2008
By:
Susan Cypra
A PMO can help drive a new-product launch to goal
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March 3, 2008
By:
Eric Bolesh
Just because you're losing ground to generics doesn't mean you should put your head in the sand. Act before it's too late.
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March 3, 2008
By:
Steve Padgett
The goal is to know and understand your customer so well that the product sells itself
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March 3, 2008
By:
Marylyn Donahue
What will it take for pharma to move away from seat-of-your-pants training for product managers?
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March 3, 2008
By:
Michael Edmondson
Each tactic has its advantage, but one is tech savvy and just might make filling scrips a lot more desirable for customers
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