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Crisis Spurs Coming of Age of Global Meeting Planning

April 3, 2009

The more mature a Global Strategic Meetings Management Program is, the better the meetings, and the more significant the cost savings

So, You Want To Be A Preferred Vendor

April 3, 2009

Five keys to being on Pharma's preferred vendors' short list

Working Well With Others

April 3, 2009

More than ever, pharma companies are relying on a stable of preferred vendors to plan and execute meetings and events. Recently, meeting planner Sue Potton was asked, among other things, about what both parties need to know to forge a successful partnership.

Pharma Meetings

April 3, 2009

Neither Washington nor the public has any patience for executives playing golf at fancy resorts. It doesn't matter if they are there attending a conference, or that important business is often conducted on the green, or that the Battle of Waterloo was won on the playing fields of Eton.

Practicing Safe Social Marketing: Six Steps To Online Engagement

March 3, 2009

Pharma deems social media as too vulnerable to regulations to be an effective marketing tool, but that doesn't mean they can't engage in ways more suitable

Introduction: Pharma's New Action Heroes

March 3, 2009

Product managers are key figures as maintaining a winning portfolio becomes a lot harder, more complex, and vastly more important

Guide to Skillful Communication

March 3, 2009

Being able to effectively communicate is a crucial part of a product manager's job, especially in pharma. Here are some tips on how to do it

Brand Launching in The Perfect Storm

March 3, 2009

In bad weather, the intuitive response is to batten down the hatches, but it also might be the worst approach when trying to float something new

Pharma Be Nimble. Quick!

November 3, 2008

Is a phoenix beginning to rise from this year's layoffs, expiring patents, and regulatory setbacks? Ask the consultants...

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