April 3, 2009
Five keys to being on Pharma's preferred vendors' short list
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April 3, 2009
The more mature a Global Strategic Meetings Management Program is, the better the meetings, and the more significant the cost savings
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April 3, 2009
By:
Marylyn Donahue
Neither Washington nor the public has any patience for executives playing golf at fancy resorts. It doesn't matter if they are there attending a conference, or that important business is often conducted on the green, or that the Battle of Waterloo was won on the playing fields of Eton.
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April 3, 2009
More than ever, pharma companies are relying on a stable of preferred vendors to plan and execute meetings and events. Recently, meeting planner Sue Potton was asked, among other things, about what both parties need to know to forge a successful partnership.
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March 3, 2009
Being able to effectively communicate is a crucial part of a product manager's job, especially in pharma. Here are some tips on how to do it
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March 3, 2009
Pharma deems social media as too vulnerable to regulations to be an effective marketing tool, but that doesn't mean they can't engage in ways more suitable
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March 3, 2009
In bad weather, the intuitive response is to batten down the hatches, but it also might be the worst approach when trying to float something new
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March 3, 2009
By:
Marylyn Donahue
Product managers are key figures as maintaining a winning portfolio becomes a lot harder, more complex, and vastly more important
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November 3, 2008
The theme for the pharmaceutical and biotech industries in 2009 is change.
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