 Jill Wechsler
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When a salmonella contamination hit pistachio nuts a few months ago, FDA moved quickly to recall products and shut down processors.
These days, officials are sending out more warning letters, as well as taking bolder enforcement actions and a more proactive
approach to health emergencies such as swine flu. Make no mistake: There's a new sheriff in town, and principal deputy commissioner
Joshua Sharfstein set the tone early with several high-visibility actions pending confirmation of Margaret (Peggy) Hamburg
for the top spot. Their task is now to restore the agency's image, both with the public and at its new White Oak, MD, campus.
Since coming to FDA at the end of March, Sharfstein has promised aggressive action to ensure food and drug safety; he responded
to criticism of FDA's process for regulating medical devices by supporting a review of research requirements for device classes.
During the same period, FDA's Division of Drug Marketing, Advertising and Communications (DDMAC) sent letters admonishing
14 drug companies about their inappropriate use of sponsored links on Internet search engines such as Google. The criticism
comes from presenting information on drug benefits on an initial posting while requiring at least one click to disclose risks.
Marketers contended that FDA was ignoring the communications capabilities of Internet technology, but consumer advocates cheered
the policy as necessary for balancing information on drug risks and benefits.
During the swine flu outbreak, Sharfstein authorized emergency access to antiviral drugs and diagnostics, and established
response teams under the guidance of Jesse Goodman—the newly named deputy commissioner for scientific and medical programs
and acting chief medical officer at the agency—to facilitate development of new vaccines, antivirals, diagnostics, and other
products needed in a pandemic. (See "Science and Swine Flu, page, 22.) FDA moved quickly to approve Sanofi Pasteur's new vaccine
manufacturing facility in Pennsylvania, and threatened fines and criminal action against anyone seeking to tap into public
fears by marketing products that made unapproved claims about preventing or curing influenza.
Visible support
Congressional leaders are also seeking to bolster FDA leadership and authority. The Senate moved quickly to confirm Hamburg
as FDA commissioner last month, stressing the need for a strong agency to deal with food and drug safety issues. At a very
friendly confirmation hearing before the Senate Health, Education, Labor and Pensions (HELP) Committee, Hamburg promised to
tackle the challenges arising from the globalization of food and drug production, to strengthen FDA's science base, to review
flu vaccine options, and to balance innovation with regulation. She emphasized that she would be the FDA commissioner, and not hand responsibility for drugs off to Sharfstein, as some had speculated. She also
displayed some feistiness in her hearing, maintaining that FDA "is the appropriate agency to regulate tobacco," despite objections
from Republicans about giving that task to an organization charged with ensuring public health.
 Science and Swine Flu
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Hamburg and Sharfstein are starting out with strong backing from the White House, from Health and Human Services, and from
leading legislators on both sides of the aisle. FDA's leaders will be visiting Capitol Hill frequently in coming months to
justify their budget requests and discuss a number of reform proposals currently on the table. Several bills seek to expand
global inspections of food and drug producers, and would give FDA added enforcement authority to retain suspect products,
issue subpoenas, and expand manufacturer registration. Bill sponsors have proposed additional user fees on food processors
and importers to support these activities—a move opposed by some food companies as well as some farm-state legislators.
Despite concerns about drugs from overseas, some legislators continue to press FDA to take steps to ensure the safety and
quality of less costly prescription drugs available abroad. The 2010 budget proposal includes $5 million to support FDA planning
for a safe importation program with the aim of making this long-debated policy a reality.