Alternative Media: The Blog Roll - Pharmaceutical Executive

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Alternative Media: The Blog Roll
Matthew Holt deciphers the hype around disease management.

Pharmaceutical Executive



Jim King
Launches Two interactive agencies, i-Frontier and Avenue A/Razorfish, both aQuantive operating units, are merging. The resulting firm will be known as Avenue A/Razorfish and represent a unified brand offering digital marketing services nationwide. Microsoft Network is partnering with publisher Rodale, the iVillage women's community site, medical encyclopedia Healthwise, and the HealthDay news service, to launch a specialized health site, MSN Health Fitness at http:// http://health.msn.com/. Content providers include the Mayo Clinic and Harvard Medical School.


Nancy Somerville
People John Glascott becomes senior vice-president, business development and sales for RealAge, joining Thomas O'Hara, recently named chief financial officer, and Chris D'Eon, appointed vice-president of marketing last month. Jim King joins Mindspan, an e-healthcare communications company, as vice-president of business development.


Riley McDonough
He was most recently vice-president of sales at Medical World Communications. Riley McDonough, formerly vice-president, advertising sales at http://ESPN.com/ was named senior vice-president, consumer markets at WebMD Health. Nancy Somerville has joined i.d.e.a.s., an integrated creative content studio in Orlando with clients that include the US Navy, Roche Molecular Diagnostics, and Walt Disney World, to lead its healthcare initiative as director, healthcare markets.


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