Destination Spotlight: Puerto Rico - Pharmaceutical Executive


Destination Spotlight: Puerto Rico
Caribbean Discovery

Pharma Meetings

The bulk of PRCB's pharma business—about half— is corporate, according to Viscasillas. So she's always looking for new ways to work with manufacturing and commerical operations people at companies on the island, including Abbott, AstraZeneca, Bayer, Bristol-Myers Squibb and GSK. "In the past, we wouldn't really think of launching a product in the Caribbean because it was considered a tourist destination," says Viscasillas. "But we're going to have the most technologically advanced convention center in the Caribbean and Latin America, which means that you can do a product launch here, where the product is actually being manufactured, and broadcast the events across the globe using our vast telecommunications capabilities."


blog comments powered by Disqus

Source: Pharma Meetings,
Click here