The bulk of PRCB's pharma business—about half— is corporate, according to Viscasillas. So she's always looking for new ways
to work with manufacturing and commerical operations people at companies on the island, including Abbott, AstraZeneca, Bayer,
Bristol-Myers Squibb and GSK. "In the past, we wouldn't really think of launching a product in the Caribbean because it was
considered a tourist destination," says Viscasillas. "But we're going to have the most technologically advanced convention
center in the Caribbean and Latin America, which means that you can do a product launch here, where the product is actually
being manufactured, and broadcast the events across the globe using our vast telecommunications capabilities."
Sibyl Shalo, senior editor, manages the editorial direction and content of Media Mix, Pharmaceutical Executive's marketing and media section. Sibyl's extensive healthcare experience includes writing, editing, media and government relations, medical education, and marketing communications. Her career has taken her from Washington, DC, where she wore many hats at the National Alliance for the Mentally Ill, to her hometown of New York, where she worked as a freelance medical writer and media liaison for leading public relations agencies. She held positions at New York University Medical Center and Memorial Sloan-Kettering Cancer Center before freelancing with Reuters Health. She made the full-time switch to journalism with Pharmaceutical Executive in September 2000.
Articles by Sibyl Shalo
PharmExec Blog
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