Marketing to Professionals

Industry is being called on to increase clinical trial trasparency. But pharm need not neglect the challenges posed by full disclosure.

Willow Duttge
Contributing Writer

Integrating e-mail marketing with other channels can increase overall productivity for all marketing efforts. But beware of SPAM.

Paul Buta and Tina Jacobs
Optas

Meetings

Consolidated data for meeting planning helps pharma companies cut costs and ensure adherence to regulatory requirements.

Cindy D'Aoust
Martiz McGettigan

Insights From the Editor

If pharma has to play by the rules when it comes to advertising, shouldn't everyone?

Patrick Clinton
Editor-in-Chief

Back Page

Pharma prides itself on innovation. But is first-in-class drug development always best for patients?

David Bloomberg
Accenture

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