TOC - Pharmaceutical Executive

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TOC

Pharmaceutical Executive


Marketing to Professionals

Industry is being called on to increase clinical trial trasparency. But pharm need not neglect the challenges posed by full disclosure.

Willow Duttge
Contributing Writer

Alternative Media

Integrating e-mail marketing with other channels can increase overall productivity for all marketing efforts. But beware of SPAM.

Paul Buta and Tina Jacobs
Optas

Meetings

Consolidated data for meeting planning helps pharma companies cut costs and ensure adherence to regulatory requirements.

Cindy D'Aoust
Martiz McGettigan

Insights From the Editor

If pharma has to play by the rules when it comes to advertising, shouldn't everyone?

Patrick Clinton
Editor-in-Chief

Back Page

Pharma prides itself on innovation. But is first-in-class drug development always best for patients?

David Bloomberg
Accenture

Resources People Update

Calendar of Events

Advertisers Index


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UPCOMING CONFERENCES

Serialization Summit
San Diego, CA
Feb. 27-28, 2014



Advances in Aseptic Processing
San Diego, CA
Mar. 10-12, 2014



ClinTech 2014
Cambridge, MA
Mar. 11-13 2014


Investigator-Initiated and
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Philadelphia, PA
Mar. 19-20 2014

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Source: Pharmaceutical Executive,
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