Marketing to Professionals
Industry is being called on to increase clinical trial trasparency. But pharm need not neglect the challenges posed by full
Integrating e-mail marketing with other channels can increase overall productivity for all marketing efforts. But beware of
Paul Buta and Tina Jacobs
Consolidated data for meeting planning helps pharma companies cut costs and ensure adherence to regulatory requirements.
From the Editor
If pharma has to play by the rules when it comes to advertising, shouldn't everyone?
Pharma prides itself on innovation. But is first-in-class drug development always best for patients?
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