And what about innovation? Ultimately, companies need to emphasize innovation throughout their businesses, not just in early-stage
R&D. Creating efficiencies through new technologies, exploring outsourcing options, and testing more productive organizational
models can improve a company's ability to deliver all classes of drugs to market. Jan-Anders Karlsson, formerly of Bayer and
now CEO of S*BIO, a Singapore-based biomedical company, put it best: "Innovation is not about new targets, it is about successfully
bringing to market a product that meets an unmet medical need."
David Blumberg is a partner in Accenture's health and life sciences practice. He can be reached at email@example.com
This article is drawn in part from a January 2005 Accenture research report, "Rethinking Innovation in Pharmaceutical R&D."
To request a copy, please contact Michael Edwards via email at:
and click on "Research & Insights," and select "Life Sciences."