Alternative Media: The Site That Could - Pharmaceutical Executive


Alternative Media: The Site That Could
How VaccineShoppe integrated sales, marketing, and technology.

Pharmaceutical Executive

Awards Health Data Management, a publication of SourceMedia, was awarded the 2005 Gold Award for Best Online News Section by the American Society of Healthcare Publication Editors Medi-Span, an online publication of Wolters Kluwer Health, was recognized in the World Wide Web Health Awards, organized by the Health Information Resource Center.

Stephen Pearson
People Compass Healthcare Communications welcomed Stephen Pearson as account manager and Jamie Picone as project manager. Pearson previously worked for an Internet advertising agency specializing in pharma and OTC. Picone formerly worked in marketing at Novartis Pharmaceuticals.

Announcements The Web Marketing Association is calling for submissions for the 9th annual WebAward Competition. June 1 is the entry deadline. The winners will be announced in the fall.

Benjamin White is a manager in Capgemini’s life sciences practice. He can be reached at


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