Strategy & Tactics
Direct to Consumer
Increasingly, patients are looking for an education in healthcare. For pharma, that's a great opportunity.
The Health Television System
Marketing to Professionals
Why don't we know more about the doctors we spend so much money marketing to?
To reach $1 billion in sales,
http://www.VaccineShoppe.com/ took a unique marketing approach.
Medical EducationThe Baby Boomers are going gray. If the healthcare system doesn't adjust—and soon—it's going to be overwhelmed.
Round-the-clock access to medical news has made it hard for doctors to stay one step ahead of patients.
How to spice up science-heavy presentations.
Karen Friedman Enterprises
From the Editor A new TV show has created the world's most loathsome pharma exec. Now, here's the good news . . .
Marketers and FDA must work to transform frightened Americans into engaged Americans.
Manning, Selvage & Lee
The Medicare exclusion statute is a death sentence for pharma companies.
Nutter McClennen & Fish
Calendar of Events