TOC - Pharmaceutical Executive



Pharmaceutical Executive

Margaret Buck

Cozen O'Connor

Strategy & Tactics

Direct to Consumer

Increasingly, patients are looking for an education in healthcare. For pharma, that's a great opportunity.

Kathy Kastner

The Health Television System

Marketing to Professionals Why don't we know more about the doctors we spend so much money marketing to?

Jason Hogg


Alternative Media To reach $1 billion in sales, took a unique marketing approach.

Benjamin White


Medical EducationThe Baby Boomers are going gray. If the healthcare system doesn't adjust—and soon—it's going to be overwhelmed.

Marsha Meyer


Public Relations Round-the-clock access to medical news has made it hard for doctors to stay one step ahead of patients.

Ame Wadler


Tool Kit How to spice up science-heavy presentations.

Karen Friedman

Karen Friedman Enterprises

Insights From the Editor A new TV show has created the world's most loathsome pharma exec. Now, here's the good news . . .

Patrick Clinton


Opinion Column Marketers and FDA must work to transform frightened Americans into engaged Americans.

Peter Pitts

Manning, Selvage & Lee

Back Page The Medicare exclusion statute is a death sentence for pharma companies.

Robert Ullmann

Nutter McClennen & Fish


People Update

Calendar of Events

Advertisers Index


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