Up in Smoke - Pharmaceutical Executive

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Up in Smoke
Pharma needs to learn a few lessons in how to respond when attacked. Maybe it's time to pay attention to the experience of an industry that's had more practice than anybody: tobacco.


Pharmaceutical Executive


As 2005 progresses with the pharmaceutical industry still in the headlines, how much more reputation damage will be endured before someone is bold enough to break away?

Sarah Wealleans is associate director, strategic services for Landor Associates. She can be reached at


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