Direct to Consumer: Perpetuating Prescribing Myths - Pharmaceutical Executive

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Direct to Consumer: Perpetuating Prescribing Myths
Misleading language in DTC ads leads to patient confusion and NP/PA frusration.


Pharmaceutical Executive


People


Sarah Schwabauer
Stonefly Communications Group made some human resources changes: Brad Lewis and Terri Spring were named vice presidents, client advisors. Lewis and Spring both worked for sister company GSW Worldwide. Sarah Schwabauer also joined the Stonefly team as an account executive and Cendi Eblin was hired as a copywriter. Mary Beliveau joined MIC Communications as senior vice president of marketing. Kane and Finkel Healthcare Communications hired Jonathan Peischl as vice president, creative director.

Accounts


Cendi Eblin
Concentric won its bid to develop the launch campaign for a new drug product from specialty pharmaceutical company Warner Chilcott. Kimberly-Clark Health Care selected Adair Green Healthcare Communications as its agency of record. Adair Green will work on Kimberly-Clark's healthcare division's corporate identity campaign, product launch, pre-launches, concept development, and strategy for new technologies.

Launches


Mary Beliveau
As part of an effort to educate patients with cancer and their families about participating in clinical trials, The American Society for Therapeutic Radiology and Oncology has published a brochure, Understanding Clinical Trials: Facts to Help Patients Make an Informed Decision. Fission Communications launched a new division, Fission Meeting Management Services.

David Mittman, PA, is a senior vice president of Advanced Practice Communications. He can be reached at

R. Mimi Clarke Secor, FNP, is president/advisor of Nurse Practitioners Associates of Continuing Education. She can be reached at


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