Pairing Up - Pharmaceutical Executive

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Pairing Up
More companies are folding Competitive Intelligence departments into Market Research. Here's why that strategy makes sense—and some hints on making the new relationship work.


Pharmaceutical Executive


Often, communicating internal knowledge grows difficult with subsequent mergers and partnerships, a constant reality in the pharma industry. Merging two sets of knowledge-management systems complicates the integration process.

Skillful competitive-intelligence teams recognize that they must help train other information gatherers, especially market researchers, to communicate their findings. Employees who do not share critical information with key stakeholders create bottlenecks and extra work for competitive-intelligence teams. A corporate culture focused on competitive intelligence maintains a constant flow of information.

Elio Evangelista is a senior analyst for Cutting Edge Information. He can be reached at


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