Direct to Consumer: Perfect Package - Pharmaceutical Executive


Direct to Consumer: Perfect Package
Packaging can strengthen brand identity and increase patient loyalty and compliance.

Pharmaceutical Executive


Mary Beliveau
CHS added Philip Grinnell and Ken Wilson to their marketing team. • Amie Casson joined Abelson-Taylor as senior account supervisor. She will handle Neulasta, an Amgen product. • The Patient Marketing Group hired Rich Britton as senior account manager. • Mary Beliveau joined MC Communications as senior vice president of marketing. • Phase Forward hired Pam Randhawa as vice president of marketing. • Healthstar hired John Quick as director of client services. • Lanmark Group promoted Kurt Algayer to vice president of creative services. • Jim Heekin was hired as chairman and CEO of Grey Worldwide.


Fairleigh Dickinson University's Alumni Association gave Gil Bashe, EVP in Makovsky & Company's health practice, its Elia G. Stratis Castle Award.

Gordon Wade is the founding partner of EMM group. He can be reached at

Kent St.Vrain is vice president of sales and marketing for Paxonix, Inc. He can be reached at


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