Marketing to Professionals: Detailing - Pharmaceutical Executive


Marketing to Professionals: Detailing
Attention to Details: The detail piece is a powerful sales tool when utilized and tested properly.

Pharmaceutical Executive


Ed W. Szostak
WeissComm Partners added four new clients to its portfolio: BioMarin, CV Therapeutics, OTN and PDL. • Waggener Edstrom added four new clients to its roster: Angiotech Pharmaceuticals, Biogen Idec, Heidelberg Engineering, and OXiGENE.


Jack Lin
The American Cancer Society honored Teri P. Cox, senior managing partner of Lawrenceville, New Jersey-based Cox Communications Partners, with its St. George National Award. • John Pfenninger, an Elsevier Health Science author, recieved the 2005 Thomas W. Johnson award from the American Academy of Family Physicians.


Health Learning Systems,a division of CommonHealth, hired Aimee Roca as vice president of professional relations. The company also hired Jodi Andrews and Kim Gelnaw as program directors.

Daniel Corey joined PharmaStrat as a recruiting analyst in the strategic services department. Brian Corvino joined the company as senior manager of strategic services. • The Zitter Group hired Ed W. Szostak as vice president of business development and Jack Lin as director of analytics product develpment and management.

Mike Luby is president and CEO of TargetRx, Inc. He can be reached at


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