Global Report: The UK's New Code of Conduct - Pharmaceutical Executive


Global Report: The UK's New Code of Conduct
New code of conduct in the United Kingdom goes further than PhRMA's.

Pharmaceutical Executive

Hotchkiss believes the threat of naming and shaming will provide an excellent deterrent. "Trust in our medicines has to be high, so a company's reputation is crucial," he says. "Serious contraventions of the code being exposed are the biggest threat to a company. The cost of withdrawing offending material is also substantial."

Sarah Houlton, PhD,is Pharmaceutical Executive's global correspondent. She can be reached at


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