Sales Management: The Wonders of Wireless - Pharmaceutical Executive

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Sales Management: The Wonders of Wireless
Reps can recover 30 minutes of downtime everyday with 24/7 connectivity to the Internet.


Pharmaceutical Executive





Doing the ROI math If mobile professionals can recover 30 minutes of downtime every day through reliable Wi-Fi access, a 100-rep sales force can gain back thouands of hours of productivity:

Future Innovations

Wi-Fi technology will only get more sophisticated. Laptops will continue to be shipped "Wi-Fi ready," but the most exciting growth is happening with new devices, such as converged handsets and PDA-like units that offer voice service along with several types of wireless data access, including Wi-Fi. As Wi-Fi continues to grow and more companies adopt the technology, networks will need to evolve and expand to meet this demand. Beyond new devices and enhanced network coverage, the technology involved will become easier to use. Soon, Wi-Fi's ability to increase productivity and bring people together will make sales downtime a valuable asset.


Caren Leventhal
Accounts ZUMAS and the LORENZ Life Sciences Group will partner to provide document submission and compliance solutions. Medsn and Indegene will partner to improve medical education, marketing, and sales management services in the United States and Asia. Aptuit completed its purchase of Quintiles' early development and packaging business units and Almedicia International.

People Jeff Bairstow joined Dendrite International as executive vice president and chief financial officer. Graham Bunn was hired as vice president of strategic alliances at Medidata Solutions. Charles T. Saladarini resigned as CEO of PDI. Larry Ellberger will take his place as interim CEO. Joseph Ripp joined Dendrite International as president and chief operating officer. Paul Zaffaroni, who formerly had both titles, retired. Paul A. McLeod joined the board of directors at MED3000. Judith Hagan was named vice president of sales and marketing at AuGenix, a division of Phoenix Group Holdings. Caren Leventhal was named vice president of human resources and recruiting. Bench International selected Janet Foulkes as vice president. Aptuit announced a new global management team: Michael J. Baltezor as president of pharmaceutical sciences, Scott Houlton as president of clinical packaging and logistics, Andrew Penman as president of preclinical technologies, and Robert Misher as vice president of sales. Min Yu joined ScienceFirst as a medical marketing manager. Glenn C. Van Deusen joined Parexel International as corporate vice president and general manager of medical marketing services.

Awards Aegate won the 2005 Frost & Sullivan Award for Entrepreneurial Company. Informa Training Partners was certified as a woman-owned business by the Women Business Enterprise National Council. Integrated Project Management Co. recieved the Better Business Bureau's Torch Award for Marketplace Ethics. It was one of four companies nationally to recieve this honor.

Peter Thompson is director of marketing for T-Mobile HotSpot. He can be reached at


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