Medical Education: What Physicians Want - Pharmaceutical Executive

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Medical Education: What Physicians Want
e-CME providers must step up their game to keep doctors engaged.


Pharmaceutical Executive


The recruitment package should also provide an easy registration process. Verifying registrants can be accomplished through a system that leverages the databases of the American Medical Association and state licensing organizations. In addition, the proper technology should remember participants upon return. At the same time, e-CME software should grant access to all interested parties who want to further their education and gain CME credits. Sponsors should ask e-CME providers how their recruitment process works, how they build and qualify their participant database, and whether the e-CME platform supports both targeted and open enrollment.

Future needs anticipated Proper recruitment and feedback are cornerstones in the cycle of engagement. But in the end, it doesn't matter how many physicians attend an event if they don't leverage what they have learned. Pharma sponsors can't qualify a "return on education" (ROE) if they can't analyze and measure the results of e-CME.

Therefore, pharma sponsors should confirm that their CME provider uses an e-CME platform that will track and produce detailed activity reports for every seminar. E-CME software should keep track of how many participants logged on and how much time they spent per session. The system should also track the breakdown of participants' specialties, in-program questions and responses, market survey results, post-program follow-up requests, and technical support issues. This information delivers a true measure of ROE from the seminar.

E-Dinner Meetings




Physicians want educational facts and figures delivered, ideally, by a key opinion leader without any sales spin. That's why all accredited CME courses are free of pharma branding. Likewise with e-CME. However, there are times when physicians want to learn about specific drug benefits and side effects. This used to be accomplished through pharma-sponsored dinner meetings with physicians—until physicians' time constraints and industry regulations ended this popular practice. Now physicians can revisit this tradition through "e-dinner meetings," non-accredited online sessions that focus on one or a few relevant brands. The programs, which can be viewed live or on-demand, leverage the same e-CME technology and robust multimedia content. Like accredited e-CME courses, they are also led by key opinion leaders.

Launches PsychCME and CME Outfitters hosted a live and interactive PsychCME TV event titled "Dosing and Receptors: Lessons Learned from CATIE." //Associates in Medical Marketing launched Medical Learning Systems to handle its print and online CME products.


Aimee S. Cancelliere
Awards Phoenix Group Holdings was the eighth fastest-growing company in New Jersey according to NJBIZ's "New Jersey's Finest" issue. //Vindico Medical Education was accredited by the Accreditation Council for Continuing Medical Education; the Association of Black Cardiologists was granted accreditation with a commendation.


Sibyl Shalo
People Bimark Medical Education added two new staff members: Sibyl Shalo joined as vice president of publishing; Rob Koeppl joined as director of sales, a newly created position.


Rob Koeppl
//Edward J. Heinz joined HealthSTAR Educational Systems as vice president of account services. //The Center for Advanced Medical Education selected William Amberg as vice president of development and grants. //Raymond DiGiuseppe, director of professional training at the Albert Ellis Institute, was elected the 2006 president of the Association for the Behavioral and Cognitive Therapies. //Aimee S. Cancelliere was promoted to director of operations at US HealthConnect.


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