Alternative Media: Masters of Their Domain - Pharmaceutical Executive


Alternative Media: Masters of Their Domain
Now the medical community has its own home on the Web.

Pharmaceutical Executive
Launches Roche launched a new version of its Desktop Flu Tracker, to help people follow the spread of the flu season in their communities. // RESOLVE launched an infertility informational Web site, // Consumer Reports Medical Guide started a free, online section of its site for answering questions about avian flu. // The Kaiser Family Foundation launched, a free site for information about HIV/AIDS, tuberculosis, malaria, and other health issues. // Ovid Technologies launched
, a database that provides information about peer-reviewed studies to medical professionals. // Epocrates debuted an online version of its free mobile drug and formulary guide. // Mobile Healthcare launched a diabetes self-management system for cell phones and the Web, Lifewatcher. // DataLabs launched DataLabs Clinical, a management system encompassing paper data entry and electronic data capture.
Awards A screen loop about Humalog by Blue Diesel received a Global Award in the exhibition/convention category.

People Interlink Health Communications expanded its multimedia team by promoting Steve Lederman to vice president and director of production services. It also hired Patrick Boyce as senior Web developer and Todd Juro as multimedia specialist. // Paul W. Brient joined the board of directors at the GetWellNetwork.

Accounts Our Lady of the Lake Regional Medical Center implemented ProviderLink's software. // Interlink Healthcare Communications received the Web site account for a Bristol-Myers Squibb central nervous system brand.

Alana Klein is Pharmaceutical Executive's senior associate editor. She can be reached at


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