Freedom of Information - Pharmaceutical Executive

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Freedom of Information
IMS and Verispan sue New Hampshire to buy prescriber data—and to protect the data sellers' free-speech rights.


Pharmaceutical Executive


There are currently about 3,500 enrollees (less than half of a percent of all practicing physicians) who have enrolled in the PDRP. The new program allows physician-level data to be collected and shared with industry executives, as long as they don't pass it on to their sales reps.

Stafford notes that it's impossible to tell where physicians stand on the measures, but that there has been a trend toward more transparency in healthcare, not less.


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