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Public Access
The universe of online consumers is growing slower than ever. But more patients and physicians are using the Web to search for information about health and medicine.


Pharmaceutical Executive


Physicians



Make no mistake, US physicians use and value the Internet more than their European counterparts—at least today. European companies are going through many of the same pilots that US companies undertook years back, and that may result in more online promotion, if done well. So far, companies in the United Kingdom and Germany are investing in these resources, while Spain, Italy, and France lag behind. In the United States, doctors respond well to e-initiatives and are also flocking to online physician-targeted portals for health information (with Merck-Medicus the only pharma-sponsored portal making the top six).


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