Watch Two iPods and Call Me in the Morning - Pharmaceutical Executive


Watch Two iPods and Call Me in the Morning
How portable video is changing healthcare

Successful Product Manager's Handbook

Imagine another not-so-futuristic-anymore scenario: A patient goes into a drugstore to fill a prescription, and the pharmacist asks for her cell phone number. A video about her medication and disease is beamed to her phone, causing her phone to ring whenever it's time to take a pill. Imagine the advantages for public health: fewer missed doses and more preventive treatment of "silent" diseases, such as hypertension and high-cholesterol. Imagine the reduction in drug-resistant infections due to patients stopping their antibiotics when they feel better, instead of when they are better. Imagine the healthcare dollars saved. Imagine what this means for your bottom line.

Grant Winter is president of The Manhattan Bureau and He can be reached at


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