Imagine another not-so-futuristic-anymore scenario: A patient goes into a drugstore to fill a prescription, and the pharmacist
asks for her cell phone number. A video about her medication and disease is beamed to her phone, causing her phone to ring
whenever it's time to take a pill. Imagine the advantages for public health: fewer missed doses and more preventive treatment
of "silent" diseases, such as hypertension and high-cholesterol. Imagine the reduction in drug-resistant infections due to
patients stopping their antibiotics when they feel better, instead of when they are better. Imagine the healthcare dollars
saved. Imagine what this means for your bottom line.
Grant Winter is president of The Manhattan Bureau and
http://medicationinfo.com/. He can be reached at firstname.lastname@example.org