Enter the Nasonex Bee, a charming animated brand mascot with a suave celebrity accent and a penchant for allergy education
and encouraging patients to refill their prescriptions. Whether he's trying to overcome his own inflammatory dilemma or spreading
the word of Nasonex (mometasone) to other needy sufferers, Monsieur—or is it Senior?—Bumblebee buzzes with brand recall, enabling
Nasonex to rise above the clutter.
Featuring voice acting by Latin heartthrob Antonio Banderas, the TV spot was created using CG animation, a more realistic
high-end computer rendering similar to that employed by movies like Toy Story and The Incredibles .
"We are delighted with how well BBDO translated our strategy into award-winning advertising," said Herb Ehrenthal, Schering-Plough's
group vice president, global advertising and marketing communications. "Nasonex has seen significant growth, and this campaign
has helped contribute to our success."
And at the end of the day, that's nothing to sneeze at.
Torre Lazur McCann
BRAND Evoxac CLIENT Daiichi Sankyo
CLOCKWISE FROM LEFT: Jennifer Wagner, account group supervisor, Mark Oppici, vice president group creative director, scientific communications, Marcia Goddard, senior vice president creative director, Jennifer Alampi, senior vice president creative director
Ads often appeal to emotions, but how many actually make physicians salivate? That was the response Torre Lazur McCann was
aiming for in its targeted professional campaign for Daiichi Sankyo's Evoxac (cevimeline), a treatment for Sjögren's syndrome
in which white blood cells attack the moisture-producing glands.
"The whole idea behind the campaign was bringing patient comfort to the surface—figuratively and literally," says Mark Oppici,
VP, group creative director .
The creative team placed what must be the world's lip-smackingest watermelon under the banner "Mouthwatering Relief," and
then balanced that visceral visual with the clinical data that juices rheumatologists.
"The product itself makes your mouth water," Oppici says. "It was a great marriage of a telegraphic and a linguistic message."