Enter the Nasonex Bee, a charming animated brand mascot with a suave celebrity accent and a penchant for allergy education and encouraging patients to refill their prescriptions. Whether he's trying to overcome his own inflammatory dilemma or spreading the word of Nasonex (mometasone) to other needy sufferers, Monsieur—or is it Senior?—Bumblebee buzzes with brand recall, enabling Nasonex to rise above the clutter.

Featuring voice acting by Latin heartthrob Antonio Banderas, the TV spot was created using CG animation, a more realistic high-end computer rendering similar to that employed by movies like Toy Story and The Incredibles .

"We are delighted with how well BBDO translated our strategy into award-winning advertising," said Herb Ehrenthal, Schering-Plough's group vice president, global advertising and marketing communications. "Nasonex has seen significant growth, and this campaign has helped contribute to our success."

TASTY APPEAL
Torre Lazur McCann
BRAND Evoxac CLIENT Daiichi Sankyo
CLOCKWISE FROM LEFT: Jennifer Wagner, account group supervisor, Mark Oppici, vice president group creative director, scientific communications, Marcia Goddard, senior vice president creative director, Jennifer Alampi, senior vice president creative director

"The whole idea behind the campaign was bringing patient comfort to the surface—figuratively and literally," says Mark Oppici, VP, group creative director .

The creative team placed what must be the world's lip-smackingest watermelon under the banner "Mouthwatering Relief," and then balanced that visceral visual with the clinical data that juices rheumatologists.

"The product itself makes your mouth water," Oppici says. "It was a great marriage of a telegraphic and a linguistic message."