Leadership: Outsmarting Your Competitors - Pharmaceutical Executive

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Leadership: Outsmarting Your Competitors
Gaining market share isn't something you do only once—think of it as running a race with no finish line


Pharmaceutical Executive


Summing up, the essential strategies of building and maintaining a stronghold beg these questions: Where will my company dominate? What must we concede to rivals? How will we stay alert to our shifting landscape?

War gaming, scenario planning— whatever the politically correct term is today—really works! The key is to know the names of the enemy leaders, research their successes and failures, and build a strategic plan to outflank them.

Now let's take that hill!

Sander A. Flaum is managing partner of Flaum Partners and chairman, Fordham Graduate School of Business, Leadership Forum. He can be reached at


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