Tracking Down the Best Agency...For You - Pharmaceutical Executive

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Tracking Down the Best Agency...For You


Agency Confidential


THE SKINNY

You gotta believe them, especially when you look at how successful the Group was last year. It reflects the wider trend reported in an Advertising Age report, published in April, which showed that US interactive-agency revenue rocketed 23.1 percent and was what drove the overall increase in marketing services. In 2006, alone Cadient enjoyed a 45 percent increase in revenue last year alone. Client include: AstraZeneca, Johnson & Johnson, and Novartis, among others.

Cadient Group
Five Tower Bridge, 300 Barr Harbor Drive, Suite 400, West
Conshohocken, PA 19428 • T: 484-351-2800 • http://www.cadient.com/

HIGHER DEGREE

Donahoe Purohit Miller Advertising

THINKING OUTSIDE THE box comes naturally to Dr. Ahnal Purohit. It is a quality she attributes to her backgroud. In academia, "they are not going to let you publish a paper if it doesn't expand the horizon in some different way," says Purohit, a fomer professor, with a PhD in psychometrics —the study of how the measurement of psychological information is operationalized. "Whether good, bad, or indifferent, it's going to affect how I think," says Purohit. "Our agency, frankly, is very, very analytical. Everyone has to be. It is not a cliché to say we are strategic and creative. Our vice president of creative always laughs about it. She doesn't let us put our crayon on a paper until the strategy is set." The agency last year won an impressive 18 new accounts, and opened up a West Coast office. Their differential is something they decided early on. "We are a mid-sized agency, and we go after small to mid-sized products," says Purohit "We enjoy that space and working in that way. We actually love it."

THE SKINNY

The agency is organized into four full-service divisions, each focused on a different aspect of brand building. Clients include, among others, Roche Laboratories, Bioniche Life Sciences, and Ferndale Laboratories.

Donahoe Purohit Miller Advertising
111 S. Wacker Dr. Chicago, IL 60606
T: 312-341-8100 • http://www.donahoepurohitmiller.com/

DREAMS COME TRUE

Wishbone/ITP



STEVE MICHAELSON'S DREAM when he founded Wishbone/ITP was for it to be an agency where he would deliver a product he could be proud of and, just as important, provide a culture where people enjoyed coming to work. That was in 1998. The agency consisted of Steve and a computer. Eight years later, driven by Michaelson's passion, a crew of inspiring partners, and a group of talented staff members—not to mention cutting-edge technology—the agency is a major force in the industry, winning pitches with the best of the best. Michaelson supplies a free lunch for his employees every day, which he says fosters a sense of family. And since everyone knows that creativity is fueled largely through the stomach, it pays off there as well. The agency does beautiful, often breathtaking work. (They also have an ultracool conference room with the grooviest gadgets that left us green with envy.) Wishbone gives hope to other independent agencies: You can be your own person, your own agency, and be successful to boot.

THE SKINNY

In the last year, Wishbone/ITP won three major accounts, lots of awards, and increased its staff. New business included a global launch for Otuska America. Clients are, among others, GlaxoSmithKline, Dey LP, and MedPointe.

Wishbone/ITP
245 Fifth Ave., New York, NY 10016
T: 646-486-9701 • http://www.wishbone-itp.com/


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