Tracking Down the Best Agency...For You - Pharmaceutical Executive

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Tracking Down the Best Agency...For You


Agency Confidential


SIENA IN SARATOGA

Palio Communications



SCIENCE-SAVVY PLUS media inventiveness is a powerful combination, and it is one that sets Palio apart. The name comes from the Italian derivative of the Latin word pallium, meaning banner or flag. If you live in Italy, it refers to the Palio di Siena, the world's oldest and wildest horse race, which takes place in Siena twice a year. It is a much beloved event for the Sienese for whom there is nothing greater than the success of winning. Palio Communications seeks to bring the same passion along with unbridled enthusiasm to everything they do. And while they are far from Madison Avenue (and Siena), their Saratoga Springs location isn't slowing them.

THE SKINNY

Palio, whose parent company is the ever-expanding inVentiv Communications, prides itself on delivering strategy built on a keen understanding of the marketplace, target audience, audience's perceptions, and how a product is judged in the context of people's lives. Clients include Cephelon Inc., and Novartis, among others.

Palio Communications
260 Broadway Saratoga Springs, NY 12866
T: 518-584-8924 • http://www.palio.com/

FLATTER, FASTER

Grey Healthcare Group Inc.



"WHEN CHANGE HITS the industry as its doing now, it poses both challenges and opportunities," says Lynn O'Connor Vos, CEO and president of Grey Healthcare Group. "At Grey we're firmly committed to a philosophy and plan for our clients to help them stay ahead of those winds of change." Her Group's philosophy is a belief that today's communications are about relationships between products, patients, physicians, payers, and manufacturers. "It means understanding and integrating every brand message," says Vos, "whether online via blogs, social networks, and chat rooms, or within the more traditional means of online and offline media. We have streamlined our structure to be flatter and faster."

THE SKINNY

Enormous growth in 2006, as GHG has had for the last ten year. The Group includes such agencies as Grey Healthcare Group Advertising, Sudler & Hennessey, Oglivy Healthworld, BrandEdge.

Grey Healthcare Group Inc.
114 Fifth Ave. New York, NY 10011
T: 212-886-3000 • http://www.ghgroup.com/

IT'S NEW AND IT ROARS

LyonHeart (aka Lyons Lavey Nickel Swift)

A NEW NAME, a new look, a new attitude, plus a new CEO, and a new president (see interview). Most of all, the agency sees itself in a new light, one that's based on the strategic process of 'Disruption.' "Not for the sake of being disruptive or difficult," says Anne Devereux, CEO. "We mean disruptive in the way Starbucks changed coffee to be actually a cultural experience, or the way Viagra took the discussion about sexual ability gave it a name and put it in a context that's universal. That's the type of disruptive thinking we're talking about. It's building, not tearing down." LyonHeart is taking the agency to a much higher level of commitment, adds Susan Flinn, president.

THE SKINNY

The launch due to happen on June 4 already seems to be working, according to Flinn. The agency won five out of five pitches delivered last spring. And they are roaring to go. LyonHeart is an Omnicom Group agency that's part of TBWA\WorldHealth, of which Devereux is also CEO. Clients include among many others, Bayer, Pfizer, Cephalon, Abbott Laboratories, Purdue Pharma, and UCB.

LyonHeart
220 East 42nd St., 3rd Floor, New York, NY 10017
T: 212-771-3000 • http://www.lyon-heart.com/


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Source: Agency Confidential,
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