When Branding Is Art - Pharmaceutical Executive


When Branding Is Art

Guide to Branding

Were the museum photographs done before HAVIDOL?

Yes, pre-HAVIDOL. I've actually become less science-y almost. HAVIDOL was almost like stepping outside of the institution.

Into society?

Yes, I had my coming out.

All because you sat in an airport and saw direct-to-consumer advertisements for drugs?

I guess I should have looked at TV much sooner.

Justine Cooper's work is represented by the Daneyal Mahmood Gallery. For more information about the artist or the gallery, contact


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