Branding in a Digital Age - Pharmaceutical Executive

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Branding in a Digital Age


Guide to Branding


Deliver valuable information. Make it feel natural, unobtrusive, and trustworthy. Once the audience is immersed, the challenge is to maximize the experience to build trust. People then will have come seeking information and ended up in a partnership.

Scott Reese is senior vice president, group creative director for Digitas Health. He can be reached at


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Source: Guide to Branding,
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