Clearly, industry has a ways to go to earn the trust it desires and, on many levels, deserves. But the media will continue to remind us how far we have to go and whether, for many Americans, the pharmaceutical industry is part of the cure or part of the problem. For an industry confronting such a question, it's important that all companies do well.

Richard Chamberlain is president of Chamberlain Communications Group, an inventive Health company. He can be reached at rchamberlain@chamberlainpr.com