Reach KOLs Online - Pharmaceutical Executive

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Reach KOLs Online
Web-based forums allow ongoing contact with key opinion leaders—on their schedule


Pharmaceutical Executive


Integrated Messaging

The Web is most effective when it is integrated with all other KOL communications. KOL experiences with the brand team should be complementary, regardless of whether KOLs were first engaged offline or online.

There are three keys to building a successful relationship:

Duration Multiple contacts over an extended time

Diversity Frequent contacts and different activities

Depth Quality activities that build over time.

These fundamentals ensure that a brand's unique medical profile is clearly communicated and that strong relationships for change and progress in patient care are fostered.

Alain Eudaric is director of corporate strategy at Parexel Medical Communications. He can be reached at

Mike Gauthier is founder and CEO of eTractions. He can be reached at


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