But technology isn't all bad. GH Group won a silver award for a simple, fun game created to motivate and inspire Daiichi Sankyo's
"I see more content being developed on devices," says Steve Miceli, creative director, interactive at GH Group. "The ultimate
advertising vehicles—TV and radio—are now being used to drive people to the Web, and rich media solutions are growing as the
number of people with high-speed Internet has expanded."
"The Internet is another channel through which we can communicate, and Web-based programs need to be thought of as part of
the mix—not the answer," GSW's Sonderman says. "A Web site is a place where you can engage people at a deeper level; however,
you can't just put a Web site up and expect people to come visit it."