The transition from a make-to-stock environment to a demand-driven model requires organization-wide support and a commitment
to following the demand signal and a single forecast. It also depends on a solid IT infrastructure that enables the flow of
critical operational data across the organization and provides the analytic capabilities needed to make informed and actionable
decisions based on that information. These ingredients, when combined and managed carefully, yield a powerful formula for
John Danese, product strategy director of life sciences at Oracle, contributed to this story.
Dennis Constantinou is senior industry director, life sciences at Oracle. He can be reached at email@example.com
Arvindh Balakrishnan is senior director of life sciences industry business unit at Oracle. He can be reached at firstname.lastname@example.org