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November 1, 2011
By:
Jennifer Ringler, Ben Comer
Over 25 years the Rx Club Show has reflected dramatic technological changes in advertising. But, as always, the subject comes first, the medium second. So where did the accolades go this year?
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April 1, 2009
By:
Marcee Nelson
How one conversation between a woman and her physician can make or break a brand
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April 1, 2009
From the depths of the Great Recession, Pharm Exec called in pros on all sides of the M&A business to help us deal.
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April 1, 2009
By:
Joanna Breitstein
From her start as a physician working in apartheid-era South Africa to the dramatic turnaround and takeover of Millennium, Deborah Dunsire has lived a life that has defied all expectations.
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April 1, 2009
By:
S. Kent Stephan
It's time for pharma market research to advance science-based decisions and foster judgement calls
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March 1, 2009
By:
Stephen J. Porth, George P. Sillup
Reporters pass on the typical litany of lightning-rod issues and instead devote more than three-quarters of all coverage in 2008 to drug safety—and the regulators who enforce it.
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March 1, 2009
Exhibitor alert: Tchotchke entitlement is out, information immersion is in
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March 1, 2009
By:
Brittany Agro
The arms race is over, and it's time to reinvent pharma sales. Here's what forward-looking companies are experimenting with—and how it's working
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