Advertising and promotion of prescription drugs, including direct-to-consumer, direct-to-patient, and professional marketing.
October 1, 2008
What's the buzz all about? Word of mouth is more effective than we think.
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October 1, 2008
By:
Jim Zuffoletti
Enter the Maturity Matrix: the future of KOL management organization.
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October 1, 2008
It's management makeover time—and micromanaging is so last year.
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October 1, 2008
Web analystics is helping a new generation of pharma web sites get engaged.
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September 1, 2008
By:
Charlene Prounis
As oncology grows, its advertising is growing up—leaving behind the mechanistic images and scientific themes of past campaigns
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September 1, 2008
The smart way to CRM is through SaaS
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September 1, 2008
How will pharma fare in the new age of health and wellness marketing?
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August 1, 2008
By:
Carol Krugman
The path from chaos to compliance is consolidation
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