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Information Technology in pharma: enterprise management, business intelligence, clinical trials management, sales force automation, closed-loop marketing, and more.

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Genzyme Launches Digital Assault on Counterfeiters

May 14, 2008
By: George Koroneos, Online Content & News Editor

Rather than wait to see which ePedigree legislation becomes law, biotech firm Genzyme has taken the initiative and implemented an electronic track-and-trace program to clamp down on fake meds.

Researchers to Share Ideas in Virtual Park

May 14, 2008
By: George Koroneos, Online Content & News Editor

The Hershey Center for Applied Research is bringing social networking to researchers and academics with a new platform that could become a Facebook for the life science community. Does the site, dubbed KnowledgeMesh, have what it takes cut through the Web 2.0 clutter? Pharm Exec takes a closer look.

Sermo Joins With Med Mags

May 7, 2008
By: George Koroneos, Online Content & News Editor

Still hoping the journal article on your drug's adverse reactions will go unnoticed? Think again. A new partnership between medical journals and physician social networking site Sermo just made chatting about drugs a lot easier.

Want to Be in a Health Plan? Think Like One

May 1, 2008
By: Jill Van Bos, Milliman

Pharmacoactuarial analysis helps drug companies communicate value to health plans

Pharma Bands Together to Share Information

April 30, 2008
By: George Koroneos, Online Content & News Editor

Bill Gates and Co. officially released Office for Business Applications (OBA) for the life sciences industry. This set of tools allows software developers to build applications that seamlessly connect back-end enterprise systems with MS Office programs.