DELETE - Pharmaceutical Executive

ADVERTISEMENT

DELETE

Direct to Consumer: Direct Mail, Done Right

February 1, 2005

With proper privacy provisions, it's also possible to access consumers who haven't opted in.

Biological Vial: More than Just a Pretty Package

February 1, 2005

We think marketing can and should play a bigger role in packaging decisions. After all, they are interested in making a product stand out in the marketplace. And a unique reconstitution, for example, can do that.

AIDS IN AFRICA: The Lazarus Effect

February 1, 2005

For Africa's 25 million AIDS patients, the difference between death and life is drugs. But how do pharma's products get from the world's wealthiest companies to patients at the heart of the world's biggest health disaster? Joanna Breitstein went to Uganda to find out.

Public Relations: This Year's Model

February 1, 2005

Industry always relied on the "medical miracle" message. Now it must also address the harm those medicines can cause.

Marketing to Professionals: We Asked, They Told

February 1, 2005

A new resource will extend the reach of journal articles throughout fragmented online physician audiences

Leadership: Leading by Teaching

February 1, 2005

Your number one responsibility is to help your people exceed all of their personal goals

In Sales We Trust

January 1, 2005

The average salary for all levels of pharmaceutical reps is $62,400 with another $19,300 in cash bonuses, up from a base salary of $53,800 in 2001.

The Future of Labeling

January 1, 2005

Say good bye to PDF and Word files. Over the next few years, FDA and European regulators will require regulatory submissions in new XML-based formats. The change will be a challenge for companies—but it offers many rewards. // The first hurdle: The Structured Product Labeling Initiative. Here's what you need to know.

Back Page: Vioxx Populi

January 1, 2005

A congressional inquiry, a disgruntled whistle blower, the press smelling blood in the water, tort lawyers throwing blood in the water. What do they add up to? And does it really make patients safer?

ADVERTISEMENT

Click here