Articles by Jay H. Bolling - Pharmaceutical Executive

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Articles by Jay H. Bolling

Direct to Consumer: Direct Mail, Done Right

DTC mail pieces get personal to get results.
Feb 1, 2005

With proper privacy provisions, it's also possible to access consumers who haven't opted in.

From Sunup to Sundown

A patient-centric approach to pharmaceutical marketing
Jan 1, 2001

Pharmaceutical marketers exist to keep clients' bottom lines healthy.

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