Incentives should be based on behavior, not prescription writing.
Oct 1, 2004
By:
Jann Kennan, EdS
Managers employ incentive programs to get reps passionate and focused on detailing doctors. But during mergers or acquisitions, which are huge distractions, managers need to turn up the heat on those programs.
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Companies can educate doctors on how to improve compliance.
Sep 1, 2004
By:
Jann Kennan, EdS
Research shows that consumers retain more information with visual aids, and
when providers write on a prescription pad "Get active for 30 minutes three times each week," patients take it more seriously.
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