Articles by Nancy Lurker - Pharmaceutical Executive


Articles by Nancy Lurker

Managing the Middle

Jul 1, 2010

Outsourcing the sales representative function can help pharmaceutical companies build on their bottom line.

The Sampling Subsidy

Pharma can't afford to kill it or continue it. Alternatives are needed now.
Feb 1, 2005

Physicians give only 25 percent of samples to newly diagnosed patients, along with a prescription.

Real-Time Response

Armed with the right data, marketers can quickly react to changing prescribing trends.
Sep 1, 2004

Contrary to many pharma marketers' beliefs, physician behavior can, and often does, change rapidly in response to patient demand and news reports.


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