Articles by Edward Tuttle - Pharmaceutical Executive

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Articles by Edward Tuttle

The Fruits of Comparative Effectiveness

Nov 18, 2010

New CER tools grant payers the evidence they need to control drug costs

Your Patent is About to Expire: What Now?

New research reveals that product attributes are key to designing a post-generic strategy.
Nov 1, 2004

Sometimes the loss of revenue from a branded drug can outweigh the royalty stream from an authorized generic.

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