Articles by Larry Mickelberg - Pharmaceutical Executive

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Articles by Larry Mickelberg

Web 2.0—Consumers on Demand

Feeling left behind by Web 2.0? Take these simple steps to join the conversation.
Sep 1, 2007

For pharma marketers, understanding the on-demand opportunity starts with recognizing that customers are, in many ways, ahead of the industry

Alternative Media: Prime Time for Rich Media

Marketers can combine TV's impact with the web's resources
Nov 1, 2004

Pharma will grow their online budgets as they increasingly use the web to market products like automobile manufacturers.

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