Articles by Dave Ormesher - Pharmaceutical Executive

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Articles by Dave Ormesher

Managing the Crisis of Marginalization

Jun 3, 2009

The key to managing the pharma sales force is to know when the customer wants good customer service, and when the customer needs good self-service.

Marketing to Professionals: E-Detailing as CRM

Integrated e-detailing provides a new platform for marketers.
Nov 1, 2004

Strategic marketing plans work best when they integrate e-details with other sales activities.

Marketing to Professionals: E-Detailing as CRM

Integrated e-detailing provides a new platform for marketers.
Nov 1, 2004

Strategic marketing plans work best when they integrate e-details with other sales activities.

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