Articles by Brooke Wagner - Pharmaceutical Executive


Articles by Brooke Wagner

Public Relations: Beeline for the Buy Side

How IR officers can take control of shareholder targeting programs.
Dec 1, 2004

Weakness in the equity market has driven the decline of sell-side coverage by 27 percent. As the sell side shrinks, the buy side is beefing up. The reverberations can be felt throughout the financial community.


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